The AddThis Blog

Traditionally, when a user clicks on “more” within the AddThis hover menu, it would cause a window to pop-up with all the other potential destinations that you could share to. Well, we’re moving away from the pop-up “more” menu. For all new implementations of AddThis, it will have a lightbox for the “more” menu. We’ve also implemented this for the e-mail option.  (See screenshots.)

This has some pretty big benefits. It prevents AddThis functionality from getting stopped by pop-up blockers plus it looks a whole lot sexier.

We’d love to hear your feedback on this change. Drop me an e-mail – justin@addthis.com

92nd Street Y in New York City, NY is a “world-renowned community and cultural center, an organization of exhilarating vitality and remarkable diversity, a proudly Jewish institution that reaches out to people of every race, ethnicity, religion, age and economic class.”

They hold all kind of events, lectures, concerts, performances, and programs. Participants include speakers like NPR’s Gwen Ifill, Huffington Post’s Arianna Huffington, and Former Treasury Secretary Robert Rubin.

Well, they’ve recently implemented AddThis on all of their event pages. Now, if you find a cool event you want to go to, you can easily share it with all of your friends or bookmark it for later from the AddThis menu.

AddThis user Derek Poore recently e-mailed us this AWESOME display advertisement that he created for AddThis, to show his support. We thought it was so cool that we wanted to share it with you all.

The up and coming online culinary magazine The Humble Gourmand has recently made their articles, reviews, and recipes shareable by implementing our social bookmarking button AddThis.

According to their website, the Humble Gourmand “is designed to offer straightforward lessons and advice to aspiring cooks, oenophiliacs, and all other eaters and drinkers.”

So… now when you’re reading the site, if you find a recipe that’d be perfect for your next dinner party, or a beer that you want to buy the next time you’re at the grocery store, you can quickly and easily bookmark and share that page right on the Humble Gourmand’s website using AddThis.

Check out The Humble Gourmand and start sharing.

By the way, if you’ve recently implemented AddThis on your site, drop me an e-mail – justin@addthis.com. I’m trying to highlight as many of our users and their implementations as possible.

Wow! 2008 has been quite the year. In the last six months alone, a lot of exciting things have happened. In September, AddThis became part of the Clearspring family of sharing products. Since then, we’ve been heads down working to make the tool the best it possibly can be.

As we announced back in October, we’ve started using a Flash cookie (the same one that’s used in Clearspring’s analytics engine) to help give us insight into how we can give you all a better sharing experience, deep publisher analytics, monetization capabilities, and more.

There has been a lot of discussion around this. We’ve been tracking all of the conversations, reading every piece of feedback, and responding as much as possible. We really care about you guys. You guys are the reason why AddThis is the success that it is.

Well, from when we started using the Flash cookie, we’ve learned a lot. In this post, we wanted to tell you a bit more about the roadmap for AddThis and what the Flash cookie is allowing us to do.

First and foremost, our goal is to provide you with a tool that’s going to help your content get the most sharing possible and then provide you the data so you can learn about how your content is getting shared.

With the cookie, we’re going to be able to provide you with data about the number of unique visitors that you’re getting. For this, the Flash cookie allows us to give you guys the highest level of precision. This report is coming soon.

It will also allow us to have “smart” personalization within the AddThis hover menu. Having integrated with over 40 different social destinations, the current default AddThis hover menu consists of the services that our stats say that your users share the most with. But what if your users mainly share to Twitter? They’ll have to go to the pop-up menu, which is harder to use because it’s a pretty big list.

Our smart personalization will help us learn which services your users like to use the most and bubble those up to the hover menu. This makes it more likely that your users will share because the social destinations they use most will be front and center for them to use.

So what do you guys think?

If you have questions/concerns/feedback about this cookie, we want to hear from you…post a comment or send me an e-mail – justin@addthis.com

Update: As of 3/11/2010, we no longer use a Flash cookie for tracking–personalization is not affected.